Got milk was one of the best marketing campaigns of the 90’s. The marketing campaign was created by Goodby Silverstein & Partners with the aim of increasing milk consumption throughout the USA.
The font used in the advertisements wasn’t created for the job and is actually called Phoenix American. You can download it free below with the full list of upper and lowercase letters. This fun font works really well and gives a strong sense of nostalgia for those that grew up through the 90’s and early 2000’s.